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Mapping the Wilderness

Map artist Jared Prince gets his inspiration from his love of the wilderness and the places he’s been. Thanks to Coors Light, he’s getting inspired for his next project by going straight to the source, deep within the Rocky Mountain range. There, Jared rafts down the beautiful Salmon River and flies high over the mountainous plains, all in pursuit of mapping America’s wilderness.

This Great Big Story is by Coors Light, Celebrate Responsibly® 2018 Coors Brewing Co., Golden, CO