We often hear the term fair trade as it applies to products. But what does that really mean? For Patagonia, it’s the first step in recognizing that products are not simply born in stores, but that they involve the labor of myriad people behind the scenes—people who have the same fears, dreams and desires as the rest of us. Instead of seeing its products merely as commodities, Patagonia embraces fair trade as an opportunity to ensure the well-being of all of its employees by distributing a portion of sales from its fair-trade products back to those who make the garments.
This Great Big Story is a paid contribution from Patagonia.