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Flexweave: Technology Driven by Technique

Changes in technique can produce inspiring results. Innovations like the forward pass, the Fosbury Flop, the slam dunk, and countless others have all changed the game completely–thanks to insightful ideas about human movement. The Reebok Innovation Collective is dedicated to helping people become their absolute best selves. Time and again, we know that powerful shifts in technique can push human performance further. Which is why we asked an important question. What if the next big idea in footwear isn’t a new fiber–but a new technique?

This Great Big Story is from Reebok.


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