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The City of Scents

The city of Grasse, on the French Riviera, is a smell above the rest. The town is known as the perfume capital of the world—and with good reason. Grasse is responsible for producing iconic scents for everyone from Chanel to Louis Vuitton. The town is currently home to over 60 perfumeries—the oldest of which dates back to 1747—and fields of flowers that have birthed the world’s most famous fragrances. Join us as we journey through what might be the best-smelling city on the planet.

Tune in every day this week for a new episode of “The City Of…” the latest series from Great Big Story exploring Europe’s capitals of culture.


Grasse, France

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