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Spicing Up Hungary For 200 Years

Adoringly known as “red gold,” paprika is the undisputed spice of Hungary. The 200-year love affair started when, seeking an alternative to expensive black pepper, people in the Szeged region of the country began grinding a readily available red pepper fruit into a delightfully hued seasoning. Today, it’s become a cultural touchstone, with museums and festivals dedicated to the spicy stuff, and new generations of top chefs securing its place in premium gastronomy.

This Great Big Story was made in partnership with the Hungarian Tourism Agency.

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Budapest, Hungary

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