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Just Add Water | Coming December 28

This is the story of how a tiny, magical creature was transformed into a cultural phenomenon by inventor, marketing genius and complicated eccentric Harold von Braunhut. Full of fun facts (both charming and disturbing), this breezy, colorful short film is about a half-century of marketing directly to children, the force of nostalgia in pop culture, and an unlikely meeting of flim-flam and hard science. A film by Penny Lane.

This Great Big Film was made in collaboration with our friends at CNN Films. It is one of 12 short films that we will be releasing throughout the year. Stay tuned for more!

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