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Strength in Numbers: How Data Drives Innovation and Human Performance

These days, data science is everywhere—down to the shoes on your feet. Whether it’s joint kinematics, thermal cameras or high-speed video, the bridge between data and athletic apparel has never been stronger. No one knows that better than Keith Stern, Head of Research and Analysis at Reebok Innovation. He and his team are using data to help athletes break records—sometimes by mere milliseconds. By studying human movement and applying advanced performance metrics to the design process, Reebok is creating better footwear and learning what it takes to be the ultimate athlete.

This Great Big Story is a paid contribution by Reebok.

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